Liloo is the SaaS platform developed by BSK Immobilier to centralize the management of mandates, the dissemination of listings, and the tracking of buyers. Its adoption is not mandatory for the network’s agents, but it conditions access to several connected services, notably Mareco, the paid referral program launched by BSK.
Understanding the logic of Liloo BSK before configuring anything avoids most of the blockages reported by beginners. These blockages rarely stem from the complexity of the tool: they arise from a poor sequencing of initial actions.
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Liloo BSK and Mareco: an ecosystem to understand before setting up
Liloo is no longer just a simple real estate CRM. Since 2024, BSK has built around the platform an ecosystem where Liloo coexists with Mareco, a service that allows anyone to recommend a seller to a BSK advisor and be compensated for this referral, without requiring real estate expertise.
For a beginner agent, this interconnection changes the game. Configuring Liloo without considering the Mareco flow means ignoring a source of incoming contacts. Recommendations from Mareco feed directly into the Liloo interface, and if notifications are not properly configured, these leads go unnoticed.
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A comprehensive guide detailing the first reflexes to adopt is available as a resource on liloo bsk immobilier on Immobilier Hebdo, with a focus on the articulation between the two tools.
Before entering any mandate, the first action is to ensure that the Mareco account is properly linked to the Liloo profile. This connection is made in the account settings, not in the mandates module. Many new agents look in the wrong place.
Access rights and user profiles on Liloo BSK
Setting up access rights is the most underestimated technical point during onboarding. Liloo allows assigning differentiated profiles to team members: consultation only, modification of records, deletion of buyer data.
Assigning a generic profile to the entire team removes the traceability of modifications. If a property description is modified or a buyer record is deleted, it becomes impossible to identify the author of the action. This issue does not manifest in the first week, but after a few months, when the portfolio grows.
The profiles to configure from day one are as follows:
- An administrator profile reserved for the team leader, with full access to statistics and data exports
- A standard agent profile, limited to managing their own mandates and buyer contacts
- A consultation profile for occasional collaborators or assistants, without modification rights on records
This hierarchy of rights also applies to clients’ personal data. Since 2024, Liloo’s update cycles include adjustments related to GDPR compliance, and the responsibility for setting up access lies with the agent, not with BSK as the publisher.
Workflow errors to avoid in the first weeks with Liloo
Most beginner errors on Liloo BSK are not click errors. They are sequence errors. The tool imposes a logical order that the interface does not always make explicit.
Entering a mandate before completing the agency profile
The agency profile automatically feeds the listings disseminated on the portals. If the contact details, professional card number, or logo are not filled in, the listings go out with empty fields or default data. Correcting this afterwards requires republishing each listing manually, portal by portal.
Ignoring update notifications from portal APIs
Liloo disseminates listings to real estate portals via API connectors. These connectors evolve regularly, and an update not accounted for on the Liloo side can cause silent rejections: the listing appears published in the interface but no longer shows up on the portal.
The reflex to adopt: check the dissemination status in the dedicated tab after each update signaled by a system notification. Do not rely solely on the green light in the main interface.
Neglecting the tracking of client data
Liloo centralizes buyer and seller data with a contact history. Beginner agents tend to duplicate records rather than enrich an existing record. After a few months, the portfolio becomes unmanageable, with duplicates skewing tracking statistics.
The best practice is to systematically use the search by name or phone before creating a new contact.
Managing SaaS updates and impact on daily practice
Liloo is a SaaS tool, which means updates are applied automatically, without action from the agent. This feature, often seen as an advantage, generates specific frictions for beginners.
An update can change the location of a feature, add a mandatory field in a mandate form, or alter the behavior of a buyer search filter. Consulting the changelogs published by BSK after each update allows anticipating these changes rather than experiencing them.
Agents who do not have this reflex spend time searching for moved functions or understanding why a process that worked the day before produces an error. The changelogs are accessible directly from the Liloo dashboard, in the help or news section depending on the versions.
The frequency of these updates has accelerated since 2024, mainly due to the requirements for GDPR compliance and changes imposed by listing portals. An agent who checks their changelogs once a week saves significant time compared to someone who discovers changes through trial and error.
Adopting Liloo BSK without a method transforms a tool designed to simplify real estate management into a source of daily friction. The three priorities to remember: connect Mareco as soon as the account is activated, segment access rights before the first entry, and treat each update notification as a task in its own right.